[postlink]http://newslightingtechnology.blogspot.com/2008/12/cars-sport-with-concept-of-flow-where.html[/postlink]
Since the 2002 launch of the Mazda Atenza (Mazda6 in export markets) as the first in a new generation of models, Mazda design has been
earning the praise of customers, car specialists and designers around the world. Mazda concept car designs have firmly established a global reputation for eye-catching, Zoom-Zoom appeal - from the Mazda Senku concept car introduced at the 2005 Tokyo Motor Show, which went on to win the Grand Prix du Plus Beau Concept Car at the 21st Festival Automobile International in 2006 in Paris, to the sports car study, Mazda Kabura, winner of the 2006 Detroit Motor Show’s Aesthetic and Innovation Award.
Building on this solid foundation while still further advancing the design of Mazda cars and instilling an even sportier and more athletic look, I challenged our design team to develop a new form of expression that evokes a perception of motion, even when the car is standing still. This gave birth to the theme of “flow” design, as based on the Japanese word “Nagare”, which means “flow” or “the embodiment of movement”. We turned to nature for inspiration, focusing on images of motion created in nature by forces like wind and water. Natural flow lines are all around us - shapes etched in sand dunes by the wind, ocean waves as seen from above, lava flows Mazda Taiki in Detail Gallery: Mazda Taiki in Detail
running down the slopes of a volcano. All lend an intuitive sense of motion. But it was in making the transition from observing motion in nature as an expression of energy to applying it to a manmade object such as a car that we discovered what a thoroughly exciting and logical creative approach the design concept represented. This revelation allowed us to proceed to create one dramatic and unique design after another.
Since the 2002 launch of the Mazda Atenza (Mazda6 in export markets) as the first in a new generation of models, Mazda design has been
earning the praise of customers, car specialists and designers around the world. Mazda concept car designs have firmly established a global reputation for eye-catching, Zoom-Zoom appeal - from the Mazda Senku concept car introduced at the 2005 Tokyo Motor Show, which went on to win the Grand Prix du Plus Beau Concept Car at the 21st Festival Automobile International in 2006 in Paris, to the sports car study, Mazda Kabura, winner of the 2006 Detroit Motor Show’s Aesthetic and Innovation Award.
Building on this solid foundation while still further advancing the design of Mazda cars and instilling an even sportier and more athletic look, I challenged our design team to develop a new form of expression that evokes a perception of motion, even when the car is standing still. This gave birth to the theme of “flow” design, as based on the Japanese word “Nagare”, which means “flow” or “the embodiment of movement”. We turned to nature for inspiration, focusing on images of motion created in nature by forces like wind and water. Natural flow lines are all around us - shapes etched in sand dunes by the wind, ocean waves as seen from above, lava flows Mazda Taiki in Detail Gallery: Mazda Taiki in Detail
running down the slopes of a volcano. All lend an intuitive sense of motion. But it was in making the transition from observing motion in nature as an expression of energy to applying it to a manmade object such as a car that we discovered what a thoroughly exciting and logical creative approach the design concept represented. This revelation allowed us to proceed to create one dramatic and unique design after another.
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thank you for your commet